Apps, automation and websites, explained
Practical articles for businesses, clinics and freelancers. How custom web applications, configurators, booking systems and automation work, and what makes a website high quality.
How much does a small business website cost and what drives the price
What drives the price of a website, which one-off and yearly costs to expect, where you can save and how to compare quotes from different designers.
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Web developmentA website for a medical practice: what it should include to save time for staff and patients
Opening hours, holiday notices, appointments and prescription requests. What a practice website needs so that patients call less and staff have more time.
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Web developmentA website without monthly fees: how it works and what to watch out for
A builder with a subscription or your own website paid once? What you still pay for, who owns the site and what to check in offers without monthly fees.
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Web developmentHow to choose a web designer: 10 questions worth asking before you start
Portfolio, design up front, ownership, deadlines and what happens after launch. Ten questions and warning signs to help you choose the right web designer.
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Web applicationsOnline booking for salons, garages and local businesses: fewer calls, fewer missed appointments
How to introduce online booking in a salon, garage or clinic, what to set up, how reminders work and how to tell customers so they actually use it.
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AI automationAutomating website enquiries: reply faster and never lose a customer
Instant confirmation, sorting, logging to a spreadsheet or CRM and AI-drafted replies. How to automate website enquiries so that none get lost.
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Web applicationsCustom web application development: what it is, when you need it and how it works
What a custom web application is, how it differs from a website, when a business needs one and how development works from analysis to launch.
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Web applicationsOnline configurator and calculator for your website: how they work and when they pay off
What an online configurator and website calculator are, which types exist, which businesses they suit and how custom development works. Practical examples and FAQ.
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Web applicationsCustom booking system: how it works and when it beats an off-the-shelf tool
What a custom booking system is, which features it needs, which businesses it suits and how it is built. Examples for clinics, salons, workshops and accommodation.
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AI automationAI automation for small businesses: process examples that save time
What AI automation is, which small business processes can be automated and how to get started. Practical examples from email, invoices, enquiries and admin.
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Web developmentHow to recognise a quality business website: design, speed and mobile-first
How website development works and what makes a business website high quality – visual design, loading speed, mobile experience and accessibility.
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